We’ve been working with Pearson since summer 2017 developing their Nevertheless brand. What started out as podcast about diversity in tech is now a platform that includes podcasts, films, live events and learning resources such as these beautiful posters.
The posters celebrate the work of role models from the fields of science, technology, engineering, and mathematics (or STEM as it’s often referred to). We worked closely with partners and communities from around the world to choose the women featured and used illustrators from Europe, the Middle East, China, South Africa and South America - a truly global project.
The posters have been shared by schools, colleges and universities all around the world, as well as by science organisations, and media companies such as Nat Geo. They are also being shared widely by people who love design and illustration. It’s been great seeing photos of them on people’s walls appear on Twitter.
The posters have played a big part in building the Nevertheless brand and complement the visual identity we produced for Nevertheless. We’ve been posting copies out to people who have asked on social media and handing them out at events. In a digital world, people LOVE and appreciate analogue gifts like these. The next step is getting them translated in seven languages, which we’ll be working on in the coming weeks.